Media & Press
Xtracta is a Document Intelligence company headquartered in Auckland, New Zealand. Founded in 2010, the company builds research-led technology that turns complex, unstructured documents into clean, usable data for over 1,000 businesses across every continent.
Founded
Team members
Years of the engine learning
Customers worldwide
Countries with team members
About Xtracta
Xtracta was founded in 2010 by Jonathan Spence in Auckland, New Zealand. The company was born from a simple frustration: the document extraction software available at the time was slow, expensive, and required specialist engineers to build templates for every document layout.
Xtracta took a different approach. Instead of templates, the engine learns from the documents themselves. It reads layout, language, context, and structure. It has been learning at production scale for over 14 years, processing millions of documents for businesses in every major market. In 2024, the team rolled out production-ready deep learning transformer models, the biggest single improvement to the engine since launch.
Key Facts
Headquarters
Auckland, New Zealand
Founded
2010
Founder & CEO
Jonathan Spence
Team
~30 people across NZ, Australia, Vietnam
Customers
1,000+ businesses worldwide
Processing
10M+ pages monthly
Infrastructure
AWS, Microsoft Azure, Google Cloud
Category
Document Intelligence
Integration Partners
News & Press Coverage
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AI IDP Trends for 2026 – Wider Adoption and Implications | Xtracta
AI IDP Trends for 2026 Artificial intelligence continued its steady march into the mainstream throughout 2025. As AI models mature and adoption accelerates into 2026, expectations around accuracy, speed, and automation continue to rise. In this article, we explore the current state of AI and the key AI IDP trends shaping the market, examining what…
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Why Generative AI Isn’t Enough for Invoice Capture
For businesses aiming to reduce manual workloads and embrace automation, invoice capture is often one of the first areas explored. Traditional paper invoicing can take around 23 days to process, provided there are no issues. When errors are involved, processing times can stretch to as long as 90 days, a delay many businesses can’t afford…
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OCR vs AI OCR & Data Extraction: Why Machine Learning Matters
OCR vs AI Data Extraction: Why Machine Learning Matters Optical Character Recognition (OCR) has long been used to digitise physical documents, transforming printed or handwritten text into machine-readable data. But as document formats grow more complex and business needs become more demanding, traditional OCR technology is reaching its limits. Additionally, there is an industry shift…
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Specialised AI vs General AI
Generative AI is being used across a growing number of industries to improve decision-making, reduce costs, and automate all manner of knowledge-based tasks. But not all AI is created equal. Two distinct types – general AI and specialised AI – offer very different capabilities. Before investing in one or the other, or both, understanding their strengths and…
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Defining Agentic AI – Limitations and Opportunities
Agentic AI is the newest trending development that has captured the imagination of businesses around the world. Promising genuine autonomy, it’s often been referred to as the next step beyond generative AI. It can make decisions, perform tasks, and learn tasks independently as needed for it to achieve its goals. On paper, agentic AI appears to…
Media Enquiries
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Xtracta Limited, Level 5, 45 O’Rorke Road, Penrose, Auckland 1061, New Zealand
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Company Boilerplate
Xtracta is a Document Intelligence company headquartered in Auckland, New Zealand. Founded in 2010, the company builds research-led technology that turns complex, unstructured documents into clean, usable data. The Xtracta engine has been learning from real-world documents at production scale for over 14 years, processing 10 million+ pages monthly for over 1,000 businesses worldwide. Xtracta powers document capture inside software platforms from Microsoft, Oracle, MYOB, Xero, NetSuite, Sage, and SAP, among others. For more information, visit xtracta.com.
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