Data working for you
Helping you save time and money and work smarter with highly accurate automated data capture.

Our Story

Xtracta’s roots were sown long before the company took shape. As the IT Manager and an end customer of automated data extraction software at a scanning bureau, Xtracta Founder and CEO, Jonathan Spence became frustrated with the lack of innovation in the available software. Coupled with this was the high cost and length of deployment associated with templating documents and the extreme high complexity of the software.

Driven by the desire to make great quality, innovative software that was easy to use, easy to deploy and low cost, Jonathan started Xtracta in 2010 to develop the cloud-based, licensable technology that is available today. Today, the company boasts a world-class Artificial Intelligence (AI)  research team who bring together their vast academic knowledge – several of whom hold PhDs in this specialist area – and commercial experience from around the world. Find out more about our commitment to AI here.

Our global customer base, with presence in every continent, is testament to the calibre of our product and we are proud to have the likes of MYOB, Microsoft, Sage, Xero and Oracle as integration partners.

Xtracta has been performing R&D in the AI space for many years – long before its emergence as a new technology trend. As AI pioneers we are challenging the status quo of traditional optical character recognition (OCR) technology and processes and opening up opportunities traditionally only available for large business. We have made touchless data capture an accessible and cost effective option for organisations of any size.

Where some companies are starting to talk about developing AI solutions, Xtracta has been delivering robust AI based products to the market for years.

Reaching over
500,000 users today

Processing over 10 million pages per month

Global
Customer Base

Find out more
about Xtracta

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Our History

Xtracta team meeting
Xtracta team at work
About Xtracta

2010

• Xtracta founded

2013

• First version of the artificial intelligence powered Xtracta engine is launched after several years of R&D.

2014

• First Xtracta API is launched to allow any cloud or on-premise system to connect and submit documents and retrieve data over the internet.
• Advanced artificial intelligence capability launched to provide as close to perfect extraction from simple to highly complex documents from day one.
• Current API launched to allow any software application to provide data extraction functionality to their customers.
• “White labelling” proposition launched allowing software owners to brand Xtracta functionality as their own.

2015

• Rapid sales growth as multiple ERP applications use the white label Xtracta technology
• Major expansion of customer support tools including the auto-provisioning tool enabling partners to provision customers
• Launch of our geo-distributed system of processing nodes around the world to meet customers’ needs around speed or jurisdiction.

2016

• Mobile App enhanced for receipt data capture launched.
• Xtracta experiences over 100% compounded sales growth as more software companies embed Xtracta or build connectors into Xtracta.

2017

• Xtracta continues to experience over 100% compounded sales
growth.

Memberships and Technology Partners

As a leader in the AI industry, Xtracta is a foundation member of the Artificial Intelligence Forum of New Zealand. We are also members of the New Zealand Software Association, TechNZ and FinTechNZ.

AWS is a key technology partner in helping Xtracta deliver a robust, reliable solution to our customers globally.

What Drives Us Logos

What Drives Us

xtracta-values

Collectively we have…

Over 200 years of experience in technology and software

Over 55 years in R&D with artificial intelligence and data

Our Team

Xtracta-Jonathan-Spence

Jonathan Spence

Founder and CEO


Jonathan founded Xtracta when he saw the market was lacking an innovative data capture software provider that could provide a world-class product at an affordable price.  With his vision and passion, he has grown the business from day one when he was the first programmer with no product to the successful global business it is today.

Jonathan has a wide range of interests from history, sport, culture and science.  You will find Jonathan one day on the soccer pitch and the next in a foreign country experiencing new cultures and talking to new partners and customers.

What drives him to do great things at Xtracta?

“I love the fact we have a great product and a fantastic team helping our customers solve their problems and drive their business. I am constantly reviewing the latest in cutting edge technology and I am particularly interested in AI and its future effect on humanity.”

Graham Hill

Graham Hill

Executive Director


Graham is responsible for Sales, Customer Support, Marketing and Finance operations at Xtracta.  His objective is to enable Xtracta to fulfil its promise to our customers and partners.

 It is an understatement to say Graham is sports mad! In his spare time you’ll find him passionately supporting most of New Zealand sporting teams, especially  the NZ Breakers basketball team. He also enjoys travelling and experiencing new cultures with his family and keeping fit at the gym (although it is more low impact exercise these days!)

 What drives him to do great things at Xtracta?

“Xtracta is on path to being a global disrupter – delivering huge time and cost savings to businesses globally. Being part of a rapidly changing technology sector means no day is ever the same. Ultimately, I am passionate about leading a team of people and allowing them to deliver to their full potential. When we achieve this, great things happen for our customers and partners and success snowballs from there.”

 

Xtracta Iqbal Muhammad

Muhammad Iqbal

Chief Research Officer


Iqbal leads the Xtracta Artificial Intelligence Research and Development Programme and his team is responsible for the constant innovation within the Xtracta engine. Iqbal and his team are the experts in all things AI, coupling their extensive knowledge built up through their academic careers with commercial application.  Widely published, he has authored more than 25 international publications, including top journal publications in Evolutionary Computation, Pattern Recognition, and IEEE Transactions on Evolutionary Computation, and two best paper awards at the Genetic and Evolutionary Computation Conference in 2013 and 2014 in the evolutionary machine learning track.

Iqbal loves spending time with his family.  He’s also a history buff so you’ll frequently find him  reading books and watching movies on the subject.  His two favourite movies are ‘Lion of the Desert’ and ‘Troy’.

What drives him to do great things at Xtracta?

“I love the fact that I can apply the learned AI and compilation techniques from my academic and research career to applications that make a difference to our customers.”

Xtracta Greg Bacchus

Greg Bacchus

Development and Operations Manager


Greg is responsible for our Engineering team and the delivery of robust, new features to the Xtracta product.  He is also responsible for software development practices within the team and the hosting and monitoring of the Xtracta product.  He has a specific focus on stability, repeatability and scalability, especially as the business continues to grow at a phenomenal rate.

Greg loves spending time with his family, travel, Aikido and bakes a mean loaf of bread!

What drives him to do great things at Xtracta?

“I have a love for technology and solving problems. So being able to use technology to solve problems puts me in my happy place!”

Xtracta Bishal Gauli

Bishal Gauli

Customer Services and Implementation Manager


Bishal and his team are responsible for ensuring our customers are fully supported right from before they decide to choose Xtracta through to implementation and execution within their organisation.  His team provide personalised support for each customer including one-on-one workshops for new customers. His team helps our customers and partners get the most out of Xtracta and they bridge the gap between technology and solution.

Bishal loves spending time with his family, music and movies.  You’ll also find him outdoors –  trekking and cycling. And between all of that he also finds time to volunteer for various charities!

What drives him to do great things at Xtracta?

“I love being able to provide unique and effective solutions for our customers’ needs and I enjoy the cooperation and support among the Xtracta team.  Other companies are talking about artificial intelligence whereas we are actually doing it!”

Xtracta Logo

Xtracta Head Office
+64 9 951 0448
Level 6,
45 O’Rorke Road,
Penrose,
Auckland 1061,
New Zealand.

© Xtracta Limited NZ 2017 | Automated Data Capture – Delivering Data How You Want It.